Increase Visitor Conversions And Get A Good Return On Your Advertising Dollars

Are you getting enough buck out of your advertising dollars?

According to Wordstream, the search marketing company, the average landing page conversion rate is 2.35% across industries but there are companies achieving conversion rates of 11.45% are higher.

Also, Landing pages the least popular type of sign-up form, have the highest conversion rate(23% and on the other hand, popups the most popular sign up have the second-lowest conversion rate of 13%(Omnisend 2018)

Plus, only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)

So, how well are your website and landing pages converting paid and organic traffic into leads or sales on your site?

You shouldn’t just be satisfied with the industry conversion rate, as you can make still a good return on your advertising dollars.

Applying A Conversion Copywriting Approach Will Help Squeeze More Money Out Of Your Data.

 Applying a conversion copywriting approach, which involves the use of real data to your online marketing, will help you:

  • Generate more leads 
  • Convert visitors to buyers 
  • Increase average order value(AOV) 
  • Increase average revenue per visitor
  • Increase micro-conversions (clicks) per visitor 

The words which appear on your page are just an output. The real work we will be doing is squeezing more money out of your data as those words are your online salesperson.

 

We’ll Leverage My Skills In UX, Analytics, Decision Making, Direct Response, And Design

We’ll leverage my skills in UX, Analytics, Decision Making, Direct Response, and design to:

  • Help identify broken messages using research tools before writing any copy as well as focus my research on essential elements that show how site visitors make their decisions. This will help improve conversions on the site.
  • Structure and design copy using proven copywriting and UX rules  to reduce bounce rate
  • Enforce perfect goal-focused exit polls to understand the exact reason people don’t buy at a given time.
  • Use crucial internal documents to form a copy hypothesis before I put copy on the page. These documents will be used in future website strategies to ensure the copy still keeps  converting visitors in the future.
  • Measure and spot opportunities to improve conversions on the site.
  • Understand how the intent and quality of traffic coming to the site and its impact on copy, design, and strategy.

Also, all the work done will be based on your key performance indicators (KPIs) like increasing sales, average order value, or generating more leads for retargeting

My Process Combines Analytics, UX, Data Driven Messaging and Direct Response Copywriting.

My process, which is a blend of analytics, UX, strategy, and data-driven messaging is straightforward and focused on getting more conversions on your website.

The process involves the following steps:

Discovery call by Skype

We’ll start with a 30min call to get to know your business requirements. So we are on the same page. This will help the project proceed smoothly without unnecessary delays.

By completing a questionnaire, you’ll help me learn more about your market . This will make it easier for me to create an effective strategy for your online campaign. We’ll also discuss the key performance indicators which will be measured with the project.

Research

We will research to find the right messages and the right order as well as collect intelligence useful to the campaign. We will also look at what is preventing conversions and what could drive conversions.

Therefore, I will be going through the following during the research process:

  • Heat maps and scroll maps
  • Voice of customer data like amazon reviews, surveys, and interviews of customers as well as cancellation and post customer surveys
  • Messaging hierarchy
  • Test hypothesis
  • Customer support tickets
  • Google analytic reporting like the bounce rate, time on page, AOV, conversion rate, and  the traffic itself.
  • Email analytics and reporting.
  • Ad analytics and reporting.
  • Past A/B testing.
  • Academic studies.
  • Historically proven better practices.
  • Look at the metrics over time.
  • We also look at your present online content.

Discovery

 This involves the following:

  • Target market and segments
  • Personas
  • Business challenges like product-market fit
  • History of testing and optimization
  • The ecosystem in which products lives
  • Funnel details
  • competition

Writing

I’ll use all the information I have gathered from my research and discovery steps to develop a hypothesis of what your visitors want and create a convincing argument that will help convert them into buyers.

After which, I will put the copy through my editing and review process taking SEO, UX, and the funnel experience of the prospect into consideration.

 The next stage of my process involves Wireframing.

Wireframing

I will present the copy in a wireframe which is a layout of how the copy will look on the website. This will make it easy for you or your team to review the copy.

After which, I will present the copy to you for feedback. I will then put the copy through my final editing process with your feedback in consideration.

Testing and validation

I will now present the final draft of your copy which can  be subjected to testing and validation.

I normally recommend the following:

  • 5-sec test to validate /question clarity of key messages.
  • 5-second test to question eye catchiness.
  • 5-second test to test the trustworthiness of the content.
  • User testing.com for usability.
  • User testing.com to test the likelihood of getting the yes
  • User testing.com for testing hook quality.
  • A/B test against the control version.
  • Conduct a multivariate test if possible.
  • Set  greater the 1 success metric for each non-email. A/B test
  • Conduct a post-mortem to review what we have learned and what to do with it.

That is my whole process in short.

My Web Copwriting Service Is For You If:

You want your website and landing pages to:

  • Convert more visitors into buyers.
  • Increase the average order value(AOV) of your customers
  • Generate repeat buyers.
  • Generate more leads for retargeting.

And simply a good return on your advertising,

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