Just Like Copy From The Masters
Claude Hopkins, Bruce Barton, John Caples, David Ogilvy, Eugene Schwartz, Gary Halbert. These names mean nothing to the average guy on the street. But these are names revered in the world of Advertising and Marketing.
These extraordinary men wrote advertising copy that sold billions of dollars worth of products and services. And some established top advertising firms which are still the best in the world today.
Their copywriting principles and techniques are still valid as they were all those years ago
So why should you care?
You should, as those are the same techniques and principles I will be applying to help sell more of your products and services.
Take Bruce Barton, for example, a forgotten man who was one of the top copywriters in the world in the early 20thcentury. His agency BBDO is still one of the biggest and most successful advertising agencies in the world.
This man wrote a fundraising letter in 1925 that generated a 100% response!
A feat unheard of and a record which still stands today.
Barton’s use of storytelling techniques and sincerity in advertising copy is more crucial today than ever. With a highly skeptical, and demanding audience, you can’t shout at prospects anymore about how fantastic your product or service is.
Your copy has to be sincere, engaging and conversational to hit the spot and make conversions.
Now, Who Am I Anyway?
My name is Dele Abudu, Direct response copywriter for the natural health and self-improvement industry. I write B2b copy too for the Pharmaceutical and medical industry
I am also a pharmacist, so I’m always having conversations with future buyers of your products, knowing what’s going on in their minds… their urgent needs … their wants…their desires and understand their language.
And, I want to use that knowledge to deliver products and information that will change their lives forever.
In addition…
I’ve Been Trained By Masters In the World Of Copywriting.
I honed my copywriting skills through the American Writers and Artists Inc (AWAI).
AWAI is one of the top training institutes for copywriters in the world. Their courses have been developed and are being taught by the best and highest paid copywriters around.
For instance, I took AWAI courses in writing for the web taught by Nick Usborne, a world-class and award-winning Web copywriter…
Plus, courses by Heather Lloyd-Martin (regarded as the pioneer of SEO copywriting) to further my skills in SEO copywriting.
As well as the Simple Writing System, another valuable copywriting course by John Carlton another legend in the advertising Industry…
So What Does All This Mean To You?
It means you have a copywriter who will craft copy that speaks to your prospects…sells your products…builds relationships…
You get copy, which reinforces your message online and keeps your website visitors moving through your sales funnel…
Also copy, which falls within regulatory agencies guidelines, without you losing your competitive edge in your market.
And copy, which is conversational, sincere and hype-free. This is very essential in today’s highly skeptical market.
This all, by thoroughly researching your market including your competitors too.
And don’t worry; I’ll work to deadlines too.
In a nutshell, I’ll deliver your products to those prospects who do need them, making your business more successful.