Get More Visibility In The Search Engines And Targeted Traffic To Your Website.

“Micro-moments” are situations where people spend 70 seconds online searching for information.

These “micro-moments” searches come in different forms like

 ‘I want to know- how to do something’ 

‘I want to do-complete task download, templates, and PDF’ 

‘I want to buy the best gym gear, cheap flights, or car insurance’

According to Google, 67,000 micro-moments occur every second

This is why savvy e-commerce business owners need good SEO copywriters to help meet the demand for those “micro-moments”.

A Good SEO Copywriter Creates Assets That Meet Micro-moments

A good SEO copywriter knows how to sniff out the intent in those “micro-moments” and then create an asset that can rank in the search engines for that intent. 

Assets like home pages, service pages, sales pages, blogs pages, article pages even FAQ pages. 

All these pages when created with the right intent can bring a lot of traffic from the search engine and lots of revenue for businesses.

And there is the issue of rising advertising costs year on year, along with lots of businesses competing online for limited space in people’s news feeds. 

And that’s where I come in as a Conversion and SEO copywriter.

My SEO Copywriting Service Will Help:

  • Create more awareness for your products making them more visible in search engine results
  • Build authority and tackle trust issues with visitors to your site which will help convert them into buyers.
  • Generate more qualified leads from the traffic to your website
  • Generate more sales by converting your visitors into buyers
  • Improve retention of your buyers and reduce churn your business might be experiencing

 

My Process Combines SEO, UX, and Direct Response Copywriting.

As a conversion copywriter, I will be applying my skills in analytics, UX(usability), and direct response along with the best and proven SEO practices to build assets that will rank and convert visitors into buyers.

I will do this by:

Optimizing your home page, article page, video, or podcast page using my standard process to build awareness for your products

Optimizing your about page, the home page, blog page, video, and product page to give your website more authority and trust in the eyes of your visitors

Optimizing your lead generation pages like your squeeze page as well as blog pages to bring in more qualified leads.

Optimizing your comparison, sales pages, product pages, pricing pages even your about page to bring in more sales and revenue for your business. The comparison and pricing pages are good sources of traffic a lot of online businesses are simply neglecting.

Optimizing your support page and FAQ pages to help reduce churn and increase the retention of your customers.

My process is straightforward and focused on meeting your KPIs ( key performance metrics ) like bringing in more quality traffic, converting that hard-earned traffic into sales revenue as well as generating repeat buyers for your products.

Now here’s how I work …

Discovery call by Skype

We’ll start with a 30min call to get to know your business requirements. So we are on the same page. This will help the project proceed smoothly without unnecessary delays.

By completing a questionnaire, you’ll help me learn more about your market. This will make it easier for me to create an effective strategy for your SEO campaign.

Master your brand voice

To ensure I capture your voice and speak to your market, I’ll:
• Dig into your website, review your home page, about page, and product descriptions, and I’ll read any existing marketing material  to see which words you use to engage prospects
• Dissect your existing emails and open and click rates to learn what has resonated most with your audience
• Listen to podcasts or videos if you have any.

Understanding your brand voice will help me address the wants and desires of your prospects and customers when they are on your website.

Research

I’ll carry out independent research of your prospects and your competitors using keyword research tools.

I normally employ tools like SEMRUSH, Soovle, and Google Keyword Planner, and answer the public as well as Buzzsumo. These tools will give me an idea of search terms and keywords your prospects use when they search online for your products and those of your competitors.

SEMrush is a very effective keyword tool I use to see keywords your competitors are using in their campaigns.

I will go where prospects are online including product review websites, forums, blogs they read, and podcasts they listen to. This will help me understand your market in terms of their desire, wants, and frustrations as well as their objections to buying your products.

I’ll be also reviewing past customer surveys, customer support tickets, heatmaps and scroll maps, and your website analytics where I’ll be looking at bounce rates, time on site, and traffic itself. This data will be crucial in my process of improving your website conversion rates.

Write and review

we’ll use all the information I have gathered from my research and interview with you to write, rewrite and optimize your content using my proven SEO copywriting process. I will also create more pages like FAQs, Comparison pages bringing in more traffic which your competitors have been neglecting.

Wireframing

I will present the copy in a wireframe which is a layout of how the copy will look on the website. This will make it easy for you or your team to review the copy.

After which, I will present the copy to you for feedback. I will then put the copy through my final editing process with your feedback in consideration.

Testing and validation

I will now present the final draft of your copy which can  be subjected to testing and validation.

I normally recommend the following:

  • 5-sec test to validate /question clarity of key messages
  • 5-second test to question eye catchiness
  • 5-second test to test the trustworthiness of the content.
  • User testing.com for usability.
  • User testing.com to test the likelihood of getting the yes
  • User testing.com for testing hook quality
  • A/B test against the control version
  • Conduct a multivariate test if possible
  • Set  greater the 1 success metric for each non-email A/B test
  • Conduct a post-mortem to review what we have learned and what to do with it.

That is my whole process in short.

My SEO Copywriting Service Is For You

if want :

  • More of your product lines are visible on the search engine results page (SERP)
  • More qualified traffic to your website
  • More visitors convert to buyers and increase the size of each transaction
  • More people engage with the brand and get more repeat customers.

So are you ready to grow your business?

Get In Touch